Keller to Lead CFP Board Transition to the Nation's Capital and Drive the Mission to Serve the American Public.

DENVER, April 18, 2007 - Certified Financial Planner Board of Standards, Inc. (CFP Board), the professional regulatory body for the almost 55,000 professionals holding CFP® certification, announced today that it has named Kevin R. Keller, CAE, as its chief executive officer, effective May 1, 2007. He replaces Don I. Tharpe, Ph.D., who has served as interim CEO since November 2006.

Mr. Keller comes to CFP Board with considerable organizational management expertise, particularly in the area of certifications for financial professionals. Previously, Mr. Keller served for 16 years at the Association for Financial Professionals (AFP) and served for the last seven years as senior vice president and chief operating officer. At AFP, Mr. Keller had management responsibility for programs and services for the 16,000-member organization. He led the organization's strategic planning process and enhanced and grew the Certified Treasury Professional credential.

"The Board of Directors in its search sought out the best combination of leadership and experience that would take the organization to the next phase in its development. In Kevin Keller, we discovered that and more," said Karen P. Schaeffer, CFP®, and Chair of CFP Board's Board of Directors.

"Kevin possesses tremendous expertise and vision that will contribute greatly to CFP Board and those it serves as the organization approaches this critical juncture in its 22-year history," said Ms. Schaeffer.

In his new role, Mr. Keller will provide leadership to the 40 CFP Board staff members. He will also strengthen ties with the organization's sister associations, ensure that the CFP® certification remains the professional standard amidst the changes occurring in the financial planning profession, and serve as a resource for the almost 55,000 CFP® certificants. He plans to take an active role in the organization's efforts to increase the status, visibility, respect and credibility of the CFP® mark.

"I am looking forward to working in partnership with the leadership of CFP Board to realize the organization's mission of delivering competent and ethical financial planning to the public," said Mr. Keller. "CFP Board is a dynamic organization that has done great work. The CFP® certification enjoys an excellent reputation among the public, those within the profession and the credentialing community, and I'm enthusiastic about the opportunity to build on the organization's work in this regard."