第三部分：阅读理解(共20小题，每小题2分，满分40分)

A

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.

Coloring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colors. Ice cream packers are often blue and expensive goods, like chocolates, are gold or silver.

     When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package ----blue, because we think of it as safe, and white as calm.

The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better –known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The   founder of Pears soap, who for 25 years has used pretty little girls to promote their goods, came  to the conclusion: “Any fool can make soap, but it takes a genius(天才) to sell it.”

55. Which of the following may trick a shopper into buying a product according to the text?

  A. The cost of its package          B. The price of the product

  C. The color of its package         D. The brand name of the product

56. The underlined part “the color turned the customers off” (in para.3) means the colors__.

A. attracted the customers strongly     B. had weak effects on the customers

C. tricked the customers into shopping  D. caused the customers to lose interest

57. Which of the following is the key to the success in product sales?

A. The way to promote the goods.     B. the discovery of a genius

C. The team to produce a good producer D. The brand name used by successful producers.

58. Which of the following could be the best title for the text?

    A. Choice of good products               B. Disadvantage of products

    C. Effect of packaging on shopping                 D. Brand names and shopping tricks 

 B

One thing the tour books don’t tell you about London is that 2000 of its residents are foxes. They ran away from the city about two centuries ago after developers and pollution moved in. But now that the environment is clear, the foxes have come home.

   “The number and variety of wild animals in urban areas is increasing,” says Comer Jones. A survey of the wildlife in New York’s Central Park last year counted 14 species of mammals. A similar survey conducted in the 1890s counted only five species.

   Several changes have brought wild animals to the cities. Foremost is that air and water quality in many cities has improved as a result of the 1970s pollution-control efforts. Meanwhile, rural areas have been built up, leaving many animals on the edges of suburbs. In addition, urban wildlife refuges(避难处)have been created. The Greater London Council last year spent ￡ 750,000 to buy land and build 10 permanent wildlife refuges in the city. As a result, many birds are now living in the city. For peregrine falcons cities are actually safer than rural cliff dwellings(悬崖栖息地).By 1970 the birds had died out east of the Mississippi because of the DDT had made their eggs too thin to support life. That year, scientist Tom Cade of Cornell University began raising the birds for release in cities afforded plenty of food.

   Cities can attract wild animals without turning them harmful. The trick is to create habitats where they can be self-sufficient but still be seen and appreciated. Such habitats can even be functional. In San Francisco, the local government is testing different kinds of rainwater control basins to see not only whish ones retain(保持)the cleanest water but which will attract the most birds.

59. The passage is mainly concerned with_____.

    A．wildlife returning to large cities            B．foxes returning to London

    C．wild animals living in zoos                 D. a survey of wildlife in New York

60．It can be inferred from the passage that    

    A. Londoners are putting more and more wild animals into their zoos

    B．Londoners are happy to see wild animals return to their city

    C．Londoners are trying to move wild animals back to the countryside

    D．Londoners have welcomed the wild birds，but found foxes a problem

61．According to the passage, the number of species of wildlife in New York's Central Park    ．

    A．is slowly decreasing                          B．competes favorably with other cities

    C．is on the same level as before                      D．has more than doubled in the last century

62．Which of the following is NOT a reason that wildlife returning to the cities?

    A．Food is plentiful in the cities．    B．Wildlife is appreciated in the cities．

C．Wildlife refuges have been built in the cities.

D．Air and water quality has improved in the cities．